FULL-STACK VISUAL DESIGNER / WEB DEVELOPER / ILLUSTRATOR

About

Summary

  • Polymath with very strong design and web development skills
    • 20+ years of experience in graphic/visual design
    • 18+ years of experience in web development 2.0
    • 17+ years of experience in audio production
    • 10+ years of experience in illustration
    • 7+ years of experience in photography and video production
    • 1+ years of experience in Web 3.0 Blockchain & Metaverse
  • Substantial proficiency with Adobe Creative Cloud including Photoshop and Illustrator
  • Ample experience developing clean web solutions with HTML, CSS, Sass, and JavaScript
  • Strong command of user experience (UX) and user interface (UI) principles and best practices
  • Expertise building in and maintaining content management systems (CMS), including WordPress
  • Understanding and experience with design and development for marketing automation platforms like Marketo
  • Tactical use of composition, typography, color theory, design fundamentals
  • Accomplished in designing and developing web frameworks, interfaces and templates
  • Clear grasp of search engine optimization (SEO), website conversion and web standards
  • Ability communicating design and development solutions through mockups, wireframes, prototypes and sketches
  • Comfortable consulting for and collaborating with marketing and other teams, and at ease working independently too
  • Focused on brand-aligned, strategy-driven thinking
  • Exceptionally attentive to detail, quality, and organization
  • Engaged in continuous learning and staying relevant with newest industry trends and technologies
  • Meticulous, flexible, calm under pressure, positive collaborator
  • Comfortable working independently or collaborating with interdisciplinary teams
  • Experience in both digital / web and print
  • Strong understanding of project management best practices


Specialties & Technologies

Graphic / Visual Design

Specialties

Web / computational design
NFTs (non-fungible tokens) Multilayering
Artificial intelligent generative art rendering
Design composition rules
Landing page and email templates
Social media assets
PowerPoint templates
Print graphics
Printed marketing collateral like, white papers, e-guides, e-books, etc
Corporate identity and branding and guidelines
Typeface / font design
Banners and ads
Information design (infographics)
Marketing materials (brochures, flyers, posters, etc.)
Illustration

Technologies

Adobe Creative Cloud (CC)
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Acrobat Pro
Glyphs
Extensis Suitcase Fusion
Procreate
Interval Studios variant
VOSC Visual Particle Synth
Botto Studio Flowpaper



3D Graphics

Specialties

Modeling and Rendering
Rigging
Topological art with XGen and Bifrost
Concept Art
Industrial design
Voxel Art
NFTs

Technologies

Autodesk 3ds Max (3DS Max Design certified by Soft-Net Inc - Authorized Training Center / Credential ID 1WC9321544)
Autodesk Maya
Autodesk Fusion 360
Unreal Engine Metahuman Creator
MagicaVoxel
VoxEdit
Voxel Max
PureRef



Interactive / Web / UX / UI Design

Specialties

Websites, microsites, web pages, landing pages prototyping
Email marketing assets
Wireframes and pixel perfect prototype comps for websites
Mobile-first and responsive layouts
Graphical user interfaces (GUI) for applications
User flow diagrams and transitions
Website architecture and site mapping
Error condition and issue tracking design
User-centered planning
Persuasive design

Technologies

Figma
Sketch
Invision
Adobe Experience Design CC
OmniGraffle
MindNode
Miro



Web Development

Specialties

Custom front end frameworks
Bootstrap framework
CMS theme building for WordPress
Team Fusion Avada Theme for WordPress
Email templates (responsive layouts and compatibility with most email clients)
Landing pages

  • Front End
    • HTML5
    • Web semantics for SEO
    • Responsive queries, and responsive layouts with tables for email built
    • CSS3 modules
    • Sass, preprocessing, functions, mixins, operators, nested rules and variables
    • JavaScript (learning in Vanilla in progress)
    • RTL/LTR formatting
  • Back End
    • PHP (WordPress)
    • MySQL (WordPress)
  • Web Apps
    • WordPress
    • Marketo Design Studio for emails and landing pages
  • Technology Stack
    • LAMP stack environment
  • System Admin
    • UNIX (SSH and basic Command Line)
    • Website deployment
    • CPanel
    • HTTPS, SSL, redirects
    • Email admin
    • Google Workspace (Formerly G Suite)
    • Google Cloud Platform
    • Amazon Web Services

Technologies

Visual Studio Code (Atom, Coda, Sublime Text)
Visual Studio (environment on Mac) CodeKit
Kaleidoscope Twitter Bootstrap
WordPress
Drupal
Marketo
Git version control with Tower (GitHub & GitLab)
Git with Atlassian Bitbucket Transmit
Cyberduck
CodePen
Acquia
MAMP Pro
VirtualBox
Amazon Web Services (AWS)
Google Cloud Platform (GCP)



Marketing Automation

Specialties

Marketo custom landing page and thank you page template builds
Custom email templates
In-editor drag and drop functionality for modular custom email templates
Email templates designed for segmentation (dynamic)
Mobile responsive templates
RTL/LTR formatting
Note: I don't setup and manage programs for Marketo. My specialty is design, develope, testing, and maintaining custom templates for emails and landing pages.

Technologies

Marketo (Marketo Certified Associate)
Litmus (optimized for compatibility with email clients and browsers)
Email on Acid



Illustration

Specialties

Vectorized digital illustration
Pixelarts raster graphics
Game sprites
Scientific illustration
Tattoo body art (Bloodborne Pathogens Certified, Tattoo Artist Washington State Department Licensed)

Technologies

Procreate
Adobe Creative Cloud (CC)
Adobe Photoshop
Adobe Illustrator
S8 Stencil Printing
Ink Machines Scorpion
Cheyenne Safety and Craft Cartridges



Photography & Video Production

Specialties

Advertising
Product
Landscape
Travel
Portrait
Drone
Lightning
Camera Rigging

Technologies

Sony
Blackmagic Design
DJI
Smallrig
Adobe Lightroom
Adobe Premier
DaVinci Resolve
Luma Fusion
Photo Exif Editor



Audio Production

Specialties

Pre-production
Post-production
Artist & cloud collaboration
Recording/tracking
Sound synthesis
MIDI programming
Mastering

Technologies

Avid Pro Tools (Pro Tools M-Powered Certified)
Universal Audio
SSL Solid State Logic (controllers and plugins)
Native Instruments (controllers and plugins)
Slate Digital
Softube
Waves
Positive Grid
Toontrack
UVI
Synthesizers (soft/analog)



Project Management

Methodology

Agile
Waterfall
Lean
Scrum
Kanban Wiki

Technologies

Atlsassian Trello & Jira
Asana
Wrike
OmniFocus
OmniPlan
10K Feet
Memory/Timely



Product Design

Specialties

Product definition
Product research
Setting up project management tools and flows
Whiteboard collaboration (mind mapping, journey and roadmaps)
Heatmaps & behavior analytics
Team documentation
Graphic gallery organization

Technologies

Miro
Notion
MindNode
Atlassian Confluence


Skill Path

Alejandro Finy Skill Map

Professional Experience

Digital Marketing Developer (Contractor)

Closerlook | B2B digital marketing agency
August 2021 – Nov 2021 | Seattle, WA


Web Developer (Contractor)

Yesler | B2B digital marketing agency
August 2018 – July 2020 | Seattle, WA


Senior Designer (Contractor)

Rational Interaction | Digital Marketing Agency
October 2017 – July 2018 | Seattle, WA


Founder | Lead Graphic Designer & Web Developer

3E Studio, LLC | Graphic design, web development, and art studio
May 2015 – Present | Seattle, WA


Designer & Web Developer (Contractor)

Yesler | B2B digital marketing agency
April 2014 – August 2015 | Seattle, WA


Senior Graphic Designer & Web Developer

Legends Sports (Data Support Services) | Online sports gaming
August 2006 – April 2011 | Panama City, Panama


Web Graphic Designer & Web Developer

MVP Sportsbook (Consorcio Iberoamericano Dos Mil) | Online sports gaming
November 2004 – January 2006 | San Jose, Costa Rica


Graphic Designer, Flash Developer & 3D Modeler

Colchian Software | Gaming software
August 2001 – October 2004 | San Jose, Costa Rica


Education

Web Graphic Design

Instituto Tecnológico de Costa Rica

2000 | San Jose, Costa Rica


Branding, Packaging & Editorial Design

Instituto Tecnológico de Costa Rica

2001 | San Jose, Costa Rica


Audio & Production

Academia de Música de Panamá

2010 | Panama City, Panama


Continuing Education Resources

Lynda

Graphic design, web development, video production, audio production


Treehouse

Graphic design, web development


Digital-Tutors / Pluralsight

3D modeling, graphic design, web development


Puremix

Audio production, recording, mixing, mastering


Domestika

Graphic design, web development, video production, audio production, social media


Masterclass

Film & TV, writing, music, business, photography


SkillShare

Animation, writing, film & video, fine art, graphic design, illustration, music, photography, UX UI, and web development


Coursera

Business, computer science, data science, certifications


Currently Learning

Web Development

Vanilla JavaScript, JS React, HUGO, Next.js
Transitioning to Jamstack architecture (Javascript frameworks, Static Site Generators, Headless CMS, and CDNs)


Web 3.0 & Metaverse

Blockchain, cryptocurrency, and decentralization
NFT
Solidity development
Smart contracts in Ethereum
DAO (decentralized autonomous organization


User Experience

Google UX Certification


3D Graphics

Maya
Exploration with XGen and Bifrost


Industrial Design

Woodworking & Maker, Autodesk Fusion 360


Concept Design

Fundamentals - Intro to Concept Design


Audio Production

Mixing & Mastering Techniques
SSL (solid state logic) plugins and techniques


Last revision March 16th 2022

Languages

English

Professional working proficiency


Spanish

Native or bilingual proficiency


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