AF Illustrator Logo
Graphic Design
Client
Personal project
Role
Graphic Designer
Project Brief
As a personal creative project, I need a new logo for my illustration services that has a vintage feel
Key Insight
The look and feel of the logo must be vintage, so an emblem or badge approach to design is used; some small details are incorporated to allude to illustration
Solution
Design a new logo that has a vintage feel and is simple
Specialties Used
Graphic design: Corporate identity and branding
Technologies Used
Adobe Illustrator (Adobe Creative Cloud)
Results
The AF Illustrator logo is unpretentious. The use of a pencil, paintbrush and the words “Hand Crafted” were chosen to clearly indicate the nature of the business. The “AF” was designed from scratch, no existing typeface was used.

Modular Elements & Grid


Lockup

Position

Color Specifications



Black and white application


Shapes

Tagline and other elements placement

