Client

Personal project

Role

Graphic Designer

Project Brief

As a personal creative project, I need a new logo for my illustration services that has a vintage feel

Key Insight

The look and feel of the logo must be vintage, so an emblem or badge approach to design is used; some small details are incorporated to allude to illustration

Solution

Design a new logo that has a vintage feel and is simple

Specialties Used

Graphic design: Corporate identity and branding

Technologies Used

Adobe Illustrator (Adobe Creative Cloud)

Results

The AF Illustrator logo is unpretentious. The use of a pencil, paintbrush and the words “Hand Crafted” were chosen to clearly indicate the nature of the business. The “AF” was designed from scratch, no existing typeface was used.

Modular Elements & Grid

Lockup

Position

Color Specifications

Black and white application

Shapes

Tagline and other elements placement