Client

Florida Creative Industries, an Orlando-based manufacturer of custom animatronic figures, animated exhibits and themed environments for restaurants, theme parks, and museums
*The company has since been acquired by Russell Signs from the United Kingdom

Role

Graphic Designer, Web Developer, Creative Lead

Project Brief

Florida Creative Industries has rebranded after an ownership change; it needs to launch a new corporate identity as it prepares to attend a series of industry tradeshows

Key Insight

The company changed its name to Florida Creative Industries to better reflect their actual markets and products; the new corporate identity must reflect creativity, production and manufacturing and their marketing materials must showcase their most successful work to date

Solution

Design a new logo that communicates creative work with serious production capacity behind it; use the creative feel of the logo to design printed materials that convey a message of imagination and decoration

Specialties Used

Illustration: Vectorized digital illustration
Graphic design: Corporate identity and branding, web and print graphics, banners and ads
Web development: HTML5 front end web development, CMS theming on WordPress

Technologies Used

Adobe Illustrator (Adobe Creative Cloud)
Adobe Photoshop (Adobe Creative Cloud
HTML5
CSS3
WordPress

Results

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When we needed a new identity for our company, Alejandro was able to take what little information we had and transform it into a logo that exemplified who we are. He was then able to develop a website that not only looked professional, but showed all the different aspects of out company in a clear and concise manner. His timeliness made this our best advertising / marketing purchase to date. I would recommend Alejandro to anyone for the development of or cleanup of their corporate identity.
–Curtis Henry, President, Florida Creative Industries

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